Simon Kringel

More and more brands are considering sound design as an integral part of their user experience. And even more platforms, devices and services use audio as a main driver. But how can sound and music become a key component in a brand’s identity and design language? And how can we do it strategically and intentionally in order to bridge the gap between function and aesthetic? Let’s add a new dimension to UX/UI through sonic branding. 

Simon Kringel is a composer, sound designer and co-founder of the Copenhagen-based sonic branding agency Unmute. He started his career as a music producer which led him in to the advertising and design industry. After a period as freelancer Simon joined Chimney, a global creation agency, in 2014 and ended up as head of their music department working with a wide range of global clients. The need for a specialized sound agency became more and more evident and in 2018 Simon set out to start Unmute together with a former Chimney colleague. The company has been on a constant rise ever since and is now working with brands and agencies across the globe - connecting them with their audience through sound, music and audible user experiences. 

UX/UI Sound Design

March 13th

Opening & Ceremony

Restaurant Lagerhaus,
Saal 1. Stock,
Davidstrasse 42, St.Gallen

18:00Opening doors
18:30Start Opening Event
Opening speechSamuel Zuberbühler, Standortförderung St.Gallen, Host City
SpeechRoger Dudler, Frontify, Founder & CEO
SpeechBeat Kneubühler, dpsuisse, Präsident
CeremonyIMDAward 2024

March 15th


Demutstrasse 115, St.Gallen

09:00Door Opening

09:30Opening Congress: Daniel Kehl

10:05 – 10:25Johnson Kingston
10:25 – 10:45DIA Studio
10:45 – 11:05Function Store

Coffee Break

11:35 – 11:55Mélanie Courtinat
11:55 – 12:15Shortnotice Studio

Lunch Break

13:35 – 13:55onformative
13:55 – 14:15Tashina Maria
14:15 – 14:35ALANKO+NUOTIO

Coffee Break

15:05 – 15:25Simon Kringel
15:25 – 15:45Rose Pilkington

ModerationMarlene Wenger