DIA Studio

Mitch Paone is the creative director of New York and Chamonix-based creative agency DIA Studio. DIA Specializes in corporate and cultural visual identity systems, graphic design, and typography. DIA's signature use of motion and generative tools has led to significant collaborations with clients such as Squarespace, Balenciaga, Pinterest, Nike, Saint Laurent, Apple, and many more. Additionally, Mitch lectures and leads workshops at conferences and universities worldwide. Most notably, Zurich University of the Arts (ZHdK), Ecole cantonale d'art de Lausanne (ECAL), Pratt Institute and the School for Visual Arts in New York. Mitch recently held positions at Haute école d'art et de design - Genève (HEAD - Genève) and The Royal Academy of Art, The Hague (KABK). In his courses, he implemented DIA's creative process into the academic curriculum, specifically focusing on motion and generative tools in a graphic design context. Mitch and DIA studio partner Meg Donohoe are AGI (Alliance Graphique Internationale) members. Mitch is also a performing jazz pianist, composer, and type designer beyond DIA and academic endeavors.

Speech "Time is form, Form is Time"

A lecture highlighting DIA's "input output" approach to highlight the thinking and process behind kinetic identity design. The lecture showcases how Mitch's background as a jazz pianist, composer and performer has developed a framework for DIA's design process, collaborations and business model with partner Meg Donohoe. Additionally, the lecture covers the influence of new tools and technologies in DIA's design practice.

Time is form, Form is Time.

March 13th

Opening & Ceremony

Restaurant Lagerhaus,
Saal 1. Stock,
Davidstrasse 42, St.Gallen

18:00Opening doors
18:30Start Opening Event
Opening speechSamuel Zuberbühler, Standortförderung St.Gallen, Host City
SpeechRoger Dudler, Frontify, Founder & CEO
SpeechBeat Kneubühler, dpsuisse, Präsident
CeremonyIMDAward 2024

March 15th


Demutstrasse 115, St.Gallen

09:00Door Opening

09:30Opening Congress: Daniel Kehl

10:05 – 10:25Johnson Kingston
10:25 – 10:45DIA Studio
10:45 – 11:05Function Store

Coffee Break

11:35 – 11:55Mélanie Courtinat
11:55 – 12:15Shortnotice Studio

Lunch Break

13:35 – 13:55onformative
13:55 – 14:15Tashina Maria
14:15 – 14:35ALANKO+NUOTIO

Coffee Break

15:05 – 15:25Simon Kringel
15:25 – 15:45Rose Pilkington

ModerationMarlene Wenger