With growing digitalization and the rising importance of technology, we’re steadily loosing a lot of humanspirit in creative processes: The use of our hands, the importance of sensual inspiration and what is worse:our ability to get inspired from our natural environment.This speech tries to build a „bridge“ between our real environment and the unreal environment on ourcomputer screens. It shows an opportunity how to re-connect our natural and human creativity with thegreat efficiency of the computer. So that we can use the full power of the digital tools without loosing ourhuman way of feeling and looking at the world.
Thomas Poschauko is a multidisciplinary creative who combines the fields of art, design, creative research and coaching. He works with his twin brother Martin in his own studio in Bavaria.The author of the book "Nea Machina - the creative machine" is a specialist in the field of "combining analog and digital creative technologies".As a creative consultant, he coaches the innovation departments of leading companies such as BMW,Adidas and Red Bull. As a designer, he works for clients like Sony Music, Kieler Woche, Maloja andDeutsche Post.
15:35 – 15:55