As the XR scene crystallises, new creative opportunities and pitfalls are emerging for creative teams exploring the experiential sector. Robin McNicholas provides an insight into the working practices of London-based studio Marshmallow Laser Feast.
Co-founder and Director of the award-winning creative studio Marshmallow Laser Feast, Robin has directed a myriad of immersive experiences, large-scale installations and live performances. His primary focus is on creating mixed reality storyworlds and developing narrative works for live virtual productions that explore tactile, multi-sensory interaction. In 2021 Robin directed Dream; a collaboration with The Royal Shakespeare Company, Philharmonia Orchestra, Epic Games + Manchester International Festival featuring Nick Cave. Robin’s latest project is MLF’s most ambitious project to date; the multi-sensory location-based experience Sweet Dreams; a collaboration with writer Simon Wroe & the BFI.
13:35 – 13:55