Tereza Rullerova (The Rodina)
Amsterdam (NL)

How to open design processes? Can viewers be more involved in the design processes? How to activate viewers of our design? How can we look at games through the lens of communication design? And ultimately, can we look at communication design through the lens of game design?  

The Rodina (Tereza and Vit Ruller) are a critical design studio with an experimental practice drenched in strategies of performance art, play, and subversion. Both in commissioned work and an autonomous practice, they activate and re-imagine a dazzling range of layered meanings across, below, and beyond the surface of design — and back again. The Rodina invents ways in which experience, knowledge, and relations are produced and preserved. Interested in connections between culture, technology, and aesthetics, they design events, objects, and tools. This cross-media approach allows examining communication as thousands of small interactions which leads to actions. In 2015, The Rodina researched performativity within graphic design and coined the term “performative design” (in the field of visual communication) which is further described in Action to Surface publication. Tereza is an educator at Man & Communication at Design Academy Eindhoven and Vit teaches Creative Coding at Graphic Design department at Royal Academy of Arts in The Hague. 



Vera van de Seyp
Den Haag (NL)

Big data can appear overwhelmingly vast, but can be a valuable tool for designers. During this talk, we will be demonstrating ways in which big data have been used as source, direct input and even inspiration in design processes. The importance of structuring data as well as recognising the fundamental position of the designer plays a central role. Vera van de Seyp is a multidisciplinary designer specialised in developing design tools and creating generative systems. She has great interest in new technologies, languages, typography and artificial intelligence. Projects include – but are not limited to – experimental websites, live data-scraping installations and perpetually morphing typefaces. Van de Seyp is currently pursuing a master degree at Leiden University and works in commission for clients like the Serpentine Galleries and Waag Society.



Pablo Berger
Basel (CH)

Workshop: Caveman GIFs

The GIF format was first released in 1987, and its latest update was in 1989... 31 years ago and counting. Its awesomeness remains at a cool 8 bits per pixel of pure raw power. The possibilities? Endless. The skills needed? Innumerable. The stories to be told? Millions, all small and crunchy. Still, one only needs the most basic of principles to create something stunningly simple, beautiful and fun. So... Let’s make GIFs like cavemen! Using the simplest of means and needing no more than a good idea or two. Caveman GIFs: like smashing two stones together for a pixely fire.

Pablo Berger is a Mexican-born designer, founder and director of berger + Co., a Swiss-based international design agency with an emphasis in graphic design, spatial design and digital development for the cultural and corporate industries. They are a professional platform through which to cultivate ideas, initiate discussions and establish relationships, where constantly teaching themselves how to learn again is core. Research is an integral part of the agency, it is an investment to ensure that original content that they can believe in is created; each project allowing for new multi- disciplinaries territories to be explored.



Signe Roswall
Copenhagen (DK)

I'm passionate about usability and creative strategy, digital design and development. In my "spare time" I write about design and go for walks with my cat.



Fabian Harb & Johannes Breyer (Dinamo)
Basel (CH) and Berlin (D)

Dinamo is a Swiss design practice established by Johannes Breyer and Fabian Harb.Dinamooperates at the intersection of graphic and typeface design, education and technology and is interested in their conceptual and communal qualities.

Next to offering retail fonts, Dinamo has been commissioned to design exclusive alphabets for Kunsthalle Zurich (CH), Warp Records (UK), Harvard Graduate School of Design (US), MIT Boston (US), the Venice Biennial (IT), SSENSE (CA) or Tumblr (US) among others.

Johannes and Fabian visit teachers at the Estonian Academy of the Arts Tallinn (EE) and hold workshops and lectures at educational Institutions internationally.



Martin Kovacovsky

Martin Kovacovsky is Media Designer at iart in Basel, where he works in an interdisciplinary fieldon media solutions for exhibitions, architecture projects and outdoor spaces. Before starting at iart he dedicated himself to the topics of branding, new media and storytellingin San Francisco and London. The proximity to the user is an essential part of his work, which is reinventedfor each projectin typical iart manner.



Christoph Knoth
Knoth & Renner, Berlin/Leipzig (D)

Collaborating since 2011 and located between Berlin and Leipzig, Christoph Knoth and Konrad Renner focus on projects for art, architecture and scientific institutions. Based on a deep appreciation for digital culture and technology, the studio’s interdisciplinary portfolio includes projects for institutions such as Kunsthalle Zürich, the New Zealand and the German Pavilions at the Venice Biennale 2015; Casco, Utrecht; Schauspiel Stuttgart; Werkleitz, Halle and the artist Simon Denny.

While Knoth was a design researcher at the Jan van Eyck Academie in Maastricht and a fellow at Akademie Schloss Solitude, Renner taught at Burg Giebichenstein, the University of Art and Design Halle and Berlin University of the Arts (UDK). They spent a year as guest researchers as a substitute for the professorship in typography at the Bauhaus University in Weimar. In 2017 Knoth & Renner were appointed as professors for the Digitale Grafik class at the HFBK Hamburg. 



Anja Kaiser
Leipzig (D)

Anja Kaiser verfolgt sowohl eine künstlerische als auch eine gestalterische Praxis. Sie lebt und arbeitet in Leipzig. Neben Lehraufträgen und Workshops andiversen Kunsthochschulen war sie von 2014 bis 2018 als künstlerische Mitarbeiterin im Fachgebiet Schrift und Typogra fie an der Burg Giebichenstein Kunsthochschule Halle tätig.Ihre Arbeit »Sexed Realities – To Whom Do I OweMy Body?«, die Kaiser am Sandberg Instituut Amsterdam im Rahmen ihres Masterstudiums begann, war bereits in zahlreichen Ausstellungen zu sehen. Zuletzt wurde die Arbeit in Brno auf der internationalen Design Biennale ausgezeichnet und im Juni 2017 von der Kulturstiftung des Freistaates Sachsenangekauft. 



Anja Wilbert (SAP Customer Experience Labs)
Munich (D)

Anja Wilbert began working for Hybris in 2010. At SAP Customer Experience Labs Anja is responsible for Innovation & Strategy. She is working on defining the vision of Customer Experience (touch points – inputs – outputs) and e-Commerce in SOON (near future) and VISION (further future) by integrating new emerging technologies. 

After joining Hybris in 2010 she built up the Usability & Interaction Design Department within Hybris and worked as Principal User Experience Designer for Hybris an SAP company defining and developing concepts and interaction flows for applications cross the board / cross devices / cross focus groups for hybris applications, apps and enterprise solutions.  

Beside this she led the Innovation Team within the Customer Experience Design Department which is developing and designing innovative scenarios and stories for Customer Engagement and Commerce. 

Before joining Hybris: She worked for five years as an Interaction Designer for kontrastmoment, an interdisciplinary design agency. The main focus here was developing and designing haptic and ergonomics for BMW/MINI/Rolls Royce interior as well as interaction patterns and concepts for BMW/MINI/Rolls Royce man-machine-interfaces (HMI). 

Anja studied Industrial Design at hfg – Hochschule für Gestaltung Schwäbisch Gmünd and was offered a 2 year teaching assignment and assistance position for interdisciplinary customer focused projects. 

Anja loves photography and sports, especially mountain biking, sailing and horseback riding. 



Wolfgang Schöffel & Emanuel Tannert (unfun)
Nuremberg (D) and New York City (USA)

In times of increasingly sophisticated WYSIWYG-Editors and site building tools, who still needs a custom website? Showcasing some examples of design that has to be handcoded. Wolfgang Schöffel is a designer and frontend developer and co-founder of unfun. Emanuel Tannert is a developer who likes to discuss with designers and joined unfun in 2015. Together they build most of the websites created by unfun.



Mark Burow
Namics (CH)

Mark is a digital creative with a deep love & passion for all kinds of analogue things in life. As Head of Namics UX & Creative team, the digital transformation in all its facets drives him every day, while at the same time he tries not to take it all too serious ;)



Dirk Bollen
Antwerp (BE)

Opening Speech «Why stories matter: How memories influence your future decisions» by Dirk Bollen // He is a psychologist with a specialisation in Human Technology Interaction (HTI) and passionate about how future technologies change the way we work, learn, think and interact with each other. He tries to see things differently and brings problems back to their essence. By combining a unique mix of psychology and technological knowledge he challenges current technology and problems from different angles in order to create disruptive services.



Isabell Bullerschen

Isabell Bullerschen is interested in slimy organisms and the construction and blending of realities. Through installations and videos, she explores the potential that lies in the deconstruction and rewriting of narratives. She employs a meta-surgical method in which her work serves as a scalpel to dissect anthropocentrism. The binary narrow-mindedness of human relationships of all kinds are cut open and insides are turned out. The pseudo-reality created by language means a moment of shock for her, communication by means of language an illusion: construction through language leads to isolation. So she relies on the knowledge gained from sensory experience that she puts in contrast to the empirical or argumentative approach of the supposedly objective science and which is able to overcome the state of shock and isolation.

She studied Communication in Social and Economic Contexts at the Berlin University of the Arts, Photography & Video at the School of Visual Arts in New York and Fine Arts at the Zurich University of the Arts.

Her work has been exhibited at venues such as the Aargauer Kunsthaus, the Kunsthalle Zürich, and the Helmhaus Zürich. She received the artist grant of the Aargauer Kuratorium 2015 and 2019. In 2021 and 2022 she was awarded the working grant Covid-19 of the City of Zurich, 2021 the artist grant by the Swiss Arts Council Pro Helvetia and the working grant of the Canton of Zurich and in 2022 the artist grant of the UBS Culture Foundation.

Website / Instagram

Fotocredit ©Philip Frowein


Marlene Wenger

Marlene is a curator and researcher based in Bern, Switzerland, who is interested in how digital technologies in the 21st century influence the production, perception and distribution of contemporary art. In her PhD she examined exhibition displays of post-digital artistic practices in physical and virtual spaces. Her curatorial work deals with topics such as artificial intelligence, online self-representation, and body images in social media. 

After her Master studies in Bern and Berlin, she worked for Art Basel Unlimited (2013-2014), Migros Museum for Contemporary Art, Zurich (2014-2015), as an assistant at Stadtgalerie Bern (2015-2016) and as a curator of the platform videokunst.ch (2016-2019). She is currently employed as curatorial assistant at the contemporary art department at Kunstmuseum Bern and as a curator for the NFT platform elementum.art. Since 2022, she is a jury member of the Pax Art Awards.

www.marlenewenger.com / Linkedin / Instagram

Narrative driven Designs

How can designers develop design systems to bridge the blurry line between the past and the future? Between the physical and the virtual? Between two dimensions and three? Between narratives and spaces? Between the low and high tech industries? Between industrial production and mass personalization? Between research and art?

As IOT systems, wearables and extended reality are transforming technology into an extension of our physical bodies, and AI systems can be trained to create what took us human years to learn and excel at - the ability to frame new workflows, or craft novel design systems that go beyond the flat screen is becoming a critical skill.

Through a series of case studies of recent works, designed by Emma Margarita Erenst, that push the boundaries of interaction design as a discipline, this thought provoking talk, would focus on the evolving role of an interaction designer in this multifaceted reality where the line between technology and humans is blurred. Where anything could become a material for interaction.

Emma Margarita Erenst

…is a creative XR director, cultural entrepreneur, an interdisciplinary designer, illustrator and lecturer who integrates emerging technology, together with narrative, information experience, game and scenography design techniques to bring cultural heritage to life.

A graduate (cum laude) of both the master of design program (2016) and the Bachelor degree in visual communication (2010) at Shenkar College in Israel. Her master’s thesis project, Body Wearing Movement,which included the design of an interactive wearables' collection for capturing body gestures has won the prize for future talent from Shenkar (2016). The dance performance Transparent Borders (2014), for which Erenst designed thewearable art, has won prizes and praised reviews from the press in Israel and in Europe. 

Since 2011 she has been teaching design research, data visualization, and visual communication at various design academies in Israel. On herlast in-house job, she worked at a centre for innovation and research in textiles where she initiated and led projects within the field of wearables, smart textiles, sustainability and industry 4.0. Her most recent creative initiative, A TripBeyond the Horizon - a playable site specific augmented reality interactive experience for children, is currently on view at Train Theater in Jerusalem.

Erenst is the founder of a visual journal centered around the past, the present and the future of narrative driven design. She currently works independently, developing experiences within the field of cultural heritage, performing arts and XR. 

Website / Instagram / Linkedin

Portrait of Lucas in front of brick wall

Studio Lucas Hesse

«Prinzipien der Animation von Grafik Design & Typografie»

Die Animation von Grafik Design & Typografie wird im Bereich Brand Design noch nicht lange als fester Bestandteil mitgedacht. Warum es dafür neue Ansätze braucht und welche Motion Prinzipien dafür genutzt werden können, wird in dem Vortrag „Energy in Motion“ von Lucas Hesse, einem selbständigen Grafik- & Motion Designer aus Hamburg, diskutiert.

Lucas Hesse

… is a graphic & motion designer based in Hamburg, Germany. He is working in the field of visual communication with a strong focus on typography and motion design. Working as an independent graphic & motion designer since 2016, he has been able to work for well-known, international clients.
»My work is built very systematically, I break down the content into its simplest form and put it in a graphic system that’s as straightforward as possible.« This is seen in the designer’s Swiss-inspired work that focuses on grid-based simplicity which offers the viewer an obtainable clarity.
During his studies in Mainz, he spent a semester abroad in Seoul, joined a course at the HfG in Offenbach under the direction of Eike König and gained experience trough an internship at Studio Dumbar in Rotterdam.

Website / Instagram / Vimeo

Portrait Image Copyright@Sven Jürgensmeier, Location: Studio Hasard



…an experiment, everything’s a prototype

AATB will talk about their practice, how they started building drawing machines and ended up controlling industrial robots. AATB work with robots in non-industrial settings. They will also show some projects of Superposition, their motion-control service for the film industry.

Andrea Anner and Thibault Brevet of AATB are both graduates from ECAL. Having previously worked on interactive objects and installations, they encountered an industrial robotic arm five years ago. This crystallised an ongoing research around human/machine interactions and led them to investigate the potential of robotics and industrial automation to exist outside the realm of factory floors.

 Website / Instagram


Oficina Design

Oficina's interactive talk will provide insight into the process of creating visual identities that work with variation and play as a driving element of design. In our work, we compete with technological constraints to create design liberated from definitive forms. We want to create visual identities that have a life of their own. 

The award-winning studio Oficina is a pioneer of motion design in the Czech Republic. The studio was established in 2009 and since than has been creating solutions that connect with people and produce brand experiences. The core work is in visual systems, 2D and 3D animations, broadcast identities, filmcraft, UX and UI design, interactive games and installations. All work is realised inhouse. In 2016 members of Oficina organiseda first edition of motion design and digital art conference Mouvo. Since than Prague has attracted world-class creators who are rocking the world of graphic design, animation, video and new technologies.

Website / Instagram



Touching the invisible

As media artists, we explore capacities of technologies in order to draw sensitive relationships through specific stagings where senses are augmented. Our works came from possible hybridizations between the living world and technology which meeting points incite us to invent sensitive and poetic languages. We suggest to sound out, to feel elements of reality which are invisible or to whom we are insensitive. When we create interactive works, we invent sonorous or/and visual languages. We translate the exchanges between living beings and between the body and its environment.

The singular artworks of Gregory Lasserre and Anais use diverse expressions: interactive installations, visual art, digital art, sound art, collective performances etc.… Scenocosme mixes art and digital technology to find substances of dreams, poetry, sensitivity and delicacy.

 Website / Instagram


Tina Touli

…the digital worlds 

There is so much inspiration in our immediate surroundings that we tend to ignore while we could creativity implement in our work. It is all about training our eyes to really see things, explore the everyday from another perspective, reimagine the world that we live in. 

Tina Touli

…is a London based creative director, multidisciplinary graphic communication designer, maker, speaker and educator (teaches at Central Saint Martins, University of the Arts London). She works in a great variety of design fields, including print and digital design, with different clients, such as Adobe, Dell, HP, Ciroc Vodka, Fiorucci, Tate, Converse, Oppo, Kappa, Glo, Dropbox and LinkedIn. She had the honour to be selected by Print Magazine as one of the 15 bestyoung designers in the world, aged under 30 (2017). Her work has been featured in Communication Arts magazine, Computer Arts magazine, Digital Arts magazine and Creative Review blog among others and design publications such as “Design{h}ers” by Viction:ary. She has been invited to present her work in various events and conferences all over the world, as for example at the Adobe MAX, the OFFF Festival, the FITC Amsterdam and the Typomania Festival. 

Website / Instagram / Facebook / Twitter / LinkedIn


Paul Lëon

The creative process behind the hacking of a blurred box

Between symbiosis and addiction, extension of the body and machine, a portal to information and a spy, an augmentation of reality or a blinder, the smartphone never ceases to affect our daily lives and alter our relationship with the world. Despite the high definition of its screen, the boundaries that qualify its use are even more blurred. Dive into the critical creative process behind the exhibition Fantastic Smartphones – a project developed by Bachelor Media & Interaction Design students at ECAL/University of Art and Design Lausanne.

Paul Lëon (1997) is a Swiss designer working at the crossroads of living arts and interaction design. After his bachelor's degree in Media & Interaction Design at the ECAL/University of Art and Design Lausanne (CH), he formalised his long-time collaboration with three artist and designer friends.Inspired by video games, science-fiction tales and anthropology, they founded together Floating Point Studio, and focus their practice in the creation of digital projects with a narrative tendency. Taking the form of interactive installations, immersive experiences (XR), animated films or video games, their work questions the impact of new technologies on the world of today and tomorrow.

 Website / Instagram


Base Design


Thomas Byttebier will share his insights on #digitalthinking and how his story as a #digitaldesigner kicked off when he launched his own punk fanzine at the tender age of sixteen. After graduating in #GraphicDesign and #Multimedia, Thomas spent years shape-shifting between beeing a graphic designer, #developer, and #uiuxarchitect. This versatility now allows him to speak everyone’s language and inject the right dose of creativity into every project. Whenever he’s not sharing his knowledge at the @luca.schoolofarts or browsing his Release Radar, Thomas laces up his trainers to hit the trail, or zips up his wetsuit to hit the surf. We are so looking forward to this.

Hervé Regal, partner and director of strategy at Base Design — One of Hervé’s earliest memories is sketching an image of a snowy chalet and thinking to himself, “I want to do this as a job.” The vision stuck. Hervé went on to study graphic design and co-found «GVA Studio», an independent design practice that merged with Base in 2013. As partner at Base, Hervé fuses his background in design with sharp strategic acumen to steer the ship, ensuring it moves well, leaves no one behind, and never strays from its course. He works with an eye towards the future, positioning clients (which range from Bozar to Wrangler to the International Olympic Committee) at the top of their respective markets. His process is analytical, adventurous, and creative, leading to solutions that stand the test of time. Hervé is also a member of the Swiss Graphic Design Association, The Society of Swiss Graphic Designers, and regularly serves as a jury member and speaker at HEAD Geneva and CFP Arts Geneva.

 Website / Instagram


Donika Palaj

The social research behind UX design

KiloKilo is a digital agency for design, code and motion based i n Zurich. KiloKilo combines interaction and animation to communicate complex content. They design and create content, move visuals and simplify user interactions. KiloKilo programs websites, apps, campaigns, infographics, games and experimental projects. The digital space is continuously expanding. All the more important that newly created digital worlds are unique. That's why we constantly engage with the latest technologies and innovative design concepts.



Studio Lennarts & De Bruijn

As Graphic Designers, we design first, before moving to motion. Though this might not be the best approach for advanced motion projects, it is ideal for creating a well-rounded campaign or identity. We strive to create appealing visuals in a static format while still recognising and utilising the potential of motion.

We will demonstrate and discuss some striking stuff we have created, in which static and motion work together, creating super sweet stills as well as versatile videos.


…is an ultra-multidisciplinary, DutchDesignAward-winning, creative studio, creating big, bold and beautiful things since 2015. With a focus on visual identities, campaigns, websites and animations, we bring a multidisciplinary approach to every project we undertake. We've worked with a diverse range of clients across fields like culture, business, fashion and music... delivering impactful solutions to the questions asked. By embracing the constantly evolving, blurred lines between stills and motion, 2d and 3d, print and digital, we strive to create truly innovative and impactful outcomes. As invited speakers at the Swiss Interactive Media Design Day, we are eager to share our experiences and inspire other designers to embrace the blurring of traditional boundaries in their own practices and fields.

Website / Instagram


Studio Töricht

jung, wild & sexy

Studio Toericht is a young creative studio founded in 2020 and is run by the Swiss designers Siriam Drobik and Remo Schmidheiny. Their studio is providing services in the fields of graphic design, communications, 3D-animation, film and photography as well as interaction design.

Their talk «jung, wild & sexy» is about how it is to be a young founder of your own business while trying to stay true to yourself. Siriam and Remo will be giving insights in their work and explaining the importance of thinking multidisciplinary and unconventionally throughout every step of a project.

Read more in the interview.

 Website / Instagram